Privacy Policy
World Cup Guide is an editorial tournament site. This policy explains what information we process, why, and your rights under UK data protection law.
Who we are
World Cup Guide ("we", "us") provides scores, standings, team information, and match analysis for the FIFA World Cup. For privacy enquiries relating to this site, contact the database using the details published on the site operator's main website (if applicable).
What data we collect
Data you provide
The public site does not require an account. We do not collect names, email addresses, or payment details through normal browsing.
Data stored on your device
With your consent, we store optional preferences locally in your browser (for example, dismissing a tip). We always store your cookie consent choice locally so we can honour it. See our Cookie policy for a full list.
Server and API data
When you load pages, standard web server logs may record your IP address, browser type, and pages requested. We use football data APIs and Google Gemini to generate content; those providers process data according to their own terms when our servers call them. We do not sell your personal data.
Legal bases (UK GDPR)
- Consent — optional local storage for preferences, and any future analytics if we add them.
- Legitimate interests — operating and securing the site, displaying tournament information, and generating match analysis you request by browsing.
- Strictly necessary — remembering your cookie consent under PECR.
How long we keep data
Local storage persists until you clear it or change cookie settings. Server logs and cached API responses are kept only as long as needed to run the service and are not used for profiling.
Your rights
If UK GDPR applies to our processing of your personal data, you may have the right to:
- Access a copy of your personal data
- Ask us to correct inaccurate data
- Ask us to erase data in certain circumstances
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
Because much of the data stays on your device, you can also clear site data in your browser or use cookie settings to withdraw consent for optional storage.
Children
The site is intended for a general audience following the World Cup. We do not knowingly collect personal data from children.
Changes
We may update this policy when our practices change. Material changes will be reflected on this page with an updated date.